Networking DOs & DO NOTs
Networking is all about relationships - human connections. Building a professional network in the film and television industry requires considerable skills and a considerable amount of time. It is worth creating opportunities, even if you are far away from LA and NYC. Follow these dos and don’ts. Plus, there are ways to level up.
“Do or do not. There is no try.”
DO, DOING, DONE, DID
Explore What Is Available Locally To find opportunities related to filmmaking, consider searching for film commissions, community theaters, film festivals, and media organizations. Sign up to be on the film commission’s production directory.
Attend Industry Events Go out and socialize! Be prepared to meet new people. To network with professionals in the film industry, consider attending local film festivals, conferences, and industry mixers. These events provide an opportunity to meet and connect with others in the field.
Have a (Professional) Online Presence Let others know how you can be reached. The most popular platforms currently are Instagram and X. It is important to maintain an up-to-date and professional online presence. This could include having a website or portfolio to showcase your interests and work.
Be Genuine Building meaningful connections is easier when you are your authentic self. By being authentic, you can stand out in a crowd and establish lasting relationships.
Follow-Up After attending an event, it's important to follow up with the people you met and express interest in collaborating, doing script swaps, or staying in touch through a polite email or message. This kind of “housekeeping” after establishing an industry connection can enhance the relationship. Choose a timeframe and stick to it; two weeks is a good benchmark.
Offer Value Networking involves giving as well as getting. It is important to be open and willing to assist others, share your knowledge and skills, and actively participate in the community.
Build Relationships Instead of seeking immediate gain, it’s better to focus on nurturing long-term relationships. Building a network of trusted connections is the essence of networking, not just transactions.
Stay Informed Keep up with industry news, trends, and ongoing projects to have engaging conversations with professionals.
Volunteer If you want to gain experience and build connections, one way to do it is by volunteering at film festivals. It can be a great opportunity to learn new things and meet people who share your interests.
Respect Boundaries It's important to be respectful of people's time and personal space when networking, as not everyone will be available or interested at all times.
JUST DON’T…
…Be Pushy Don't be overly aggressive when approaching people. Respect their space and time.
…Only Talk About Yourself Avoid dominating conversations with personal achievements. Show genuine interest in others and their work.
…Badmouth Others Never talk bad about colleagues, competitors, or industry professionals. Negative talk can harm your reputation.
…Expect Immediate Favors Building relationships takes time, and trust needs to be established before expecting anything.
…Misrepresent Yourself It is important to be transparent about your professional skills and experience. Failing to be honest can damage relationships.
…Forget to Follow Up Neglecting to follow up with contacts is a missed opportunity. Keep the conversation going and maintain the connection.
…Ignore the Importance of Niche Networks The film industry consists of various niches (e.g., production, directing, editing, sound). Don't overlook specialized networks within your field.
…Overuse Social Media Social media is everywhere and is a valuable tool, avoid overusing it for self-promotion. Balance an online presence with genuine interactions.
…Burn Bridges Avoid burning bridges, disagreements happen but you never know when your paths might cross again.
HOW TO LEVEL UP ⬆️
Read the Room Pay attention to subtle, nonverbal cues when making connections. Being able to adapt and pivot establishes rapport, increases engagement, and avoids disaster.
Be Ready to Swap Information There are many ways to swap information - business cards, QR codes, Bluetooth. Determine what method works for you and have multiple options available, be ready!
Defined Brand Being able to state your brand or portfolio logline in a brief sentence or two will make you stand out in a sea of cinematic storytellers. It should be the essence of who you are as a filmmaker.
Swag/Memorable Trait After a networking event, leaving something behind like a small enamel pin or an obsession for gourmet french fries can create a lasting impression and help others remember you.
Talking Points Be ready to keep the conversation going. Have a short list of what you’re watching, trending headlines, and other industry-related questions.
Networking in the film industry can open doors to opportunities and collaborations, and it should be approached with professionalism, respect, and a genuine interest in the people you connect with. Building a strong network can be a key factor in your success in the industry. Remember, to have fun and be authentic!
